Search Engine Optimisation (SEO)

SEO is a set of techniques or practices to increase a website’s ranking on search engines such as Google and Bing. The better your SEO, the higher up the search engine results pages your website will be, making it easier for potential clients to find your business online.

According to SMA Marketing*, 75% of people don’t click beyond the first page of a search engine’s results. Furthermore, SEO has the edge over social media when it comes to driving traffic to websites, delivering 300% more visitors.

It’s clear therefore that SEO can’t be ignored if you want people to view your website, enhance awareness of your brand, and ultimately boost sales.

Importantly, though, SEO isn’t something that can be applied once and then forgotten about as Google’s algorithms (rules) change frequently and new content is being constantly added online. It also takes a while for Google and Bing to discover any new information that is published, so getting to that tricky number one spot certainly won’t happen overnight or without a lot of effort.

There are also many elements to SEO, but at a basic level, updating content on your website regularly and ensuring that it’s meaningful for your target audience can definitely go a long way to preventing your ranking from dropping significantly.

We use an SEO-friendly platform when creating your website to get you off to the best start. We also apply a range of techniques to the content and technical elements of your website to increase the likelihood of your website being found when a user types certain key words into a search engine.

Benefits of SEO include:

A higher ranking on search engines
More of a competitive edge over other businesses in your sector
Attracting more visitors to your website
Enhanced website usability (a better experience for visitors so they can quickly find what they need)